Marketing Yourself: Boost Your Personal Professional Brand
Event Details
How do successful individuals leverage their professional brand to succeed? Whether you are looking for a new job, hoping to elevate your position in your current company, or looking to grow a business, your brand is critical to meet your goals. It’s even more important during a time when many interactions are virtual and when anyone can search your name online in five minutes or less. Learn three things you can do today! Take control of your brand! Take control of your success!
Learning Objectives
- Empower the audience with information on the value and importance of professional branding.
- Explain how professional branding helps to stand out from the competition.
- Provide examples of how to promote their professional footprint.
This program is ideal for: Anyone
About Our Facilitator
Susan Caplan is a professional development and communication specialist with a Bachelor of Science in Education and over 15 years as an author, speaker, and consultant. Susan is a Professional Development Advisor at Northwestern University Kellogg School of Management, author of the Marketing Yourself to the Real World™ book series, and Founder and President of SC Associates, LLC with work receiving the PR NEWs Digital PR Award and Publicity Club of Chicago Silver Trumpet Award. Susan serves on various advisory boards including Women and Drones (UAS, AAM), Northwestern University McCormick School of Engineering SOTY Board of Judges, College Career Consortium of Illinois, and Midwest Association of Colleges and Employers.