Nonprofit Essentials

In today’s digital landscape, social media is a powerful tool for nonprofits and small businesses to engage with their communities, share their mission, and build their brand. However, without clear policies, organizations can face challenges in managing their online presence, maintaining professionalism, and handling difficult interactions.

This session will provide a comprehensive look at social media policies from two key perspectives:

1. Internal Policies – Guidelines for staff, board members, and volunteers on appropriate social media use, personal accounts, and representing the organization online.
2. Public Engagement Policies – Best practices for managing an organization’s social media pages, including when to engage with or remove comments, blocking considerations, and maintaining a professional, inclusive online presence.

Participants will leave with practical strategies and frameworks to implement effective social media policies that align with their mission, mitigate risk, and foster positive engagement.

 Cost: $25

Facilitators:

Suzanne Clem has worked in nonprofit marketing and communications for more than 20 years. Her experience includes roles in higher education and healthcare, most recently serving as Vice President of Community Engagement at Open Door Health Services.  She received a bachelor’s degree in advertising and master’s degree in social psychology, both from Ball State University, and holds Online Marketing Certified Associate certification through OMCP.

In public relations, social media, and other marketing efforts, Suzanne’s focus is clear communication that shapes feelings, beliefs, and actions. She loves helping marketing teams and nonprofit leaders understand their audiences — both internal and external — as a foundation for how data is interpreted and communications decisions are made.

Originally from northeast Indiana, Suzanne has called Muncie home since the early 2000s. She has volunteered with neighborhood engagement efforts in the Thomas Park Avondale and Industry neighborhoods, with local environmental efforts, and as a writer for The Facing Project. She enjoys hiking, traveling, gardening, and finding other reasons to be outside.

Kourtney McCauliff is the Vice President of Consulting Services at Purple Ink. She loves to cultivate cohesive teams and develop strong leaders to lead them.  

Kourtney is an experienced Human Resources Professional, with a demonstrated history of working in HR for over 15 years in a variety of different industries – from hospitality to health care that also includes the non-profit sector. She has a focus in recruiting, retention, people development, workforce readiness, and employee engagement. Throughout her HR career, Kourtney has assisted clients with several training topics. She loves to help clients with her expertise in general HR best practices, such as HR assessments and compensation. 

Kourtney is a graduate of Central Michigan University with a degree in Sociology and Communications. She is a SHRM-CP and has a certificate in Diversity and Inclusion for HR from eCornell. Kourtney is also DiSC Certified and a Mental Health First Aid instructor. She has volunteered with the HR Indiana SHRM State Council, East Central Indiana HR Association, Cornerstone Center for the Arts, Non-Profit Support Network, and Kenmore Neighborhood Association in Muncie. 

 
When she isn’t working, Kourtney likes to enjoy the many state parks and trails with her husband and dog, and spend time with family. She is always interested in connecting with new individuals, so don’t hesitate to find her on LinkedIn or send her an email! 

Executive Director and Board President learning session to strengthen relationships, understand roles and responsibilities, and map out their year.

Together the Executive Director and Board President serve as the key leaders in a nonprofit organization corporation. As such, it is critical that they work in tandem to best serve their students, staff, and families.

The is a unique opportunity for nonprofit leadership to intentionally discuss, and delineate roles and responsibilities. Participants will leave the Summit with a clear plan of shared leadership for core functions along with a strategy for communicating that plan to the rest of the board.

Participants will:

• Discuss staff personnel
• Plan for the supervision of and annual review of the Executive Director / CEO
• Outline responsibilities for program development
• Discuss finance and budget
• Map out board meeting responsibilities
• Determine responsibilities for board building
• Examine the Executive Director and Board President relationship
• Determine an accountability and communication plan for the board

Cost: $50

Facilitators

Mitch Isaacs
Executive Director for Shafer Leadership Academy

Mitch Isaacs was named Shafer Leadership Academy’s Executive Director in May 2015. In this role, he works closely with the organization’s board of directors to fulfill the mission of the organization. He is responsible for creating vision, connecting with stakeholders, administering program offerings and leading the organization in meaningful ways.

Mitch has over 20 years of leadership development experience. He graduated from Ball State University in 2002 with a double major in History and Political Science and a minor in Counseling Psychology. Mitch completed his master’s degree in student Affairs and Higher Education at Indiana State University. Mitch returned to Ball State in 2005 and spent the next 10 years as a working professional in Higher Education, including five years as the Director of the Excellence in Leadership program, and Coordinator of the Leadership Studies Minor.

Mitch is an active member of the Muncie, Indiana community with broad nonprofit experience.  He  has served as the president of the board of directors Country Village / Creekwood Neighborhood Association, Muncie Action Plan, and Indiana Leadership Association. He has also served on the boards for Motivate Our Minds, Muncie Rotary and the Muncie Civic Center Authority. Mitch is passionate about youth development, with previous roles as Project Leadership Mentor, a Big Brother with Big Brothers / Big Sisters of Delaware County, and a member of the Burris Laboratory School Advisory Council.

Mitch has provided nonprofit consulting to organizations in Delaware County, Indiana, and beyond!

Jenna Ashby
Relationship and Resource Director for Nonprofit Support Network

Jena Ashby is Nonprofit Support Network’s Relationship and Resource Director. She has extensive nonprofit work and volunteer experience, and a wealth of experience convening diverse groups to build authentic, collaborative relationships.  She is passionate about the Muncie/Delaware County community and connecting people and organizations in meaningful, mutually beneficial ways.

 Jena is a lifelong Muncie resident who earned a Bachelor of Social Work from Ball State University in 2001 and continues to serve on the Department’s Advisory Council. She has also served on the staff of the following nonprofits: A Better Way, Habitat for Humanity, 8twelve Coalition, and Scholar House. Her Board involvement has included Muncie YMCA, Second Harvest Food Bank, Teamwork for Quality Living, and Step Ahead Preschool.

Jena and her husband have two young adult sons and enjoy outdoor activities, including cycling, hiking, and kayaking. They are active in leadership roles within their church.  She brings her skills in organizational management, public speaking, program development, connection/relationship building, and strategic planning to the many roles she is actively engaged in.